The Apprentice is really popular, the key information people want to know is the profiles of the candidates,if you deliver on that, and you can’t go far wrong. We (with Freemantle) delivered a slick looking but easy to implement design. The 'classic quotes' and candidate pages were the unique selling point of the site. That's what people wanted to know, the unique users per week stayed at around 200K throughout the series lifespan.
I was the design lead on this project. There was a tight turn around time. Mainly due to the general election and Lord Suger's labour affiliation the TV shows launch date jumped forward several of months.This meant the site had to be live several months early also..
