Radio 4's, What Are They Worth?

Tim Stansbie and his team at "Kite" (http://madebykite.com). The purpose of this little game was to guess how much people get paid and contrast that with how much "you think" they should be paid.

The results fed into a database that collated the scores and displayed the "average" of what everyone else thought. 


I was the design lead. I wanted something fun looking and accessible for a radio 4 audience. I didn't want them to feel like they were being tested. so we came up with the idea of friendly lego style characters of each type of person. My personal favourite is the prime minister.

I also wanted an "info graphic" to show people clearly what the figures all meant. Inspiration for this idea came from the great work done by David McCandless(http://www.davidmccandless.com/) and more specifically is billion dollar-o-gram. Kite and Sandy (producer) took on board an initial wireframe/ concept I produced and ran with it. 

http://www.bbc.co.uk/radio4/features/pay/